Logo Pens in the Services Industry – Why Advertising Pens Are So Effective

Logo pens are an effective and affordable marketing tool. When utilised by the services industry, gifted pens can be used to reach customers, clients, and employees. Pens tend to be used often and users tend to have high recall of the brand or logo on the pen. This article will discuss the benefits of advertising pens in the service industry to include: repeated exposure to the brand or logo, high recall of brand name, favourable impression of the advertiser, lightweight, and affordable.

Repeated Exposure to the Brand or Logo

Pens can help keep service industry businesses in the forefront of clients, customers, and employees minds. Recipients tend to use them for a long time and often. The brand or logo imprinted on the pen is a constant reminder of who gave the person the pen. As a result, this repetitive exposure to the company brand name or logo becomes stronger in the memory of the person who uses it.

High Recall of Brand Name or Logo

Research has proven that use of advertising pens leads to repetitive exposure to an advertising brand or logo and improves recall. In a 2004 survey, 73% of respondents reported using gifted pens at least once daily. In addition, recipients reported keeping gifted pens because they were useful (75%) or attractive (20%).

This continued exposure to brand names or logos improves recall of the advertisers’ name. In fact, in a 2004 survey, 76% of respondents remembered an advertisers’ name on a gifted pen received in the past year. In comparison, only 53% of respondents could remember the name of a single advertiser after reading a magazine or a newspaper in the past week.

Favourable Impression of the Advertiser

Service industry businesses need affordable promotional items that prominently display their business logo or name. Consumers want promotional items they can actually use. Logo pens meet both of these requirements. Customers, clients, and employees who receive gifted pens have a more favourable impression of the business and are more willing to do business with the organisation that gifted the item.

Easy to Carry

Advertising pens are excellent for large scale advertising without tremendous costs. Pens are easy for employees to carry to events, trade shows, and conferences. Customers, clients, and employees can carry pens around easily for extended use. Gifted pens are highly popular because they’re lightweight, inexpensive, and useful.


Gifted pens are an inexpensive method of creating corporate branding and showing appreciation to customers, clients, and employees. Gifted pens are viewed and used more often than business cards. Affordable gifted pens increase indirect advertising. Every time a person picks up a gifted pen, he or she is subjected to indirect advertising.

In conclusion, use of advertising pens leads to repetitive exposure to a company’s brand or logo and high recall of brand name. Recipients of logo pens tend to have a favourable impression of the business that gifted the pen. Alongside this, pens are affordable and useful, making them the ideal advertising and branding product.

Starting a Lawn Mowing Business – Different Ways to Get Into the Lawn and Garden Service Industry

If you are looking at changing your career, or just want to supplement your income, then getting into the lawn and garden care/service industry may just be “what the doctor ordered”. There are different ways and approaches to entering the lawn and garden business.

Broadly speaking, there are 2 main ways to get into the business which are:

  1. Starting with an existing client base
  2. Starting without an existing client base

If you do not have any customers, and want to purchase an existing customer list then this can be done in 2 ways:

  1. buy an existing business from an independent contractor. It is important to keep in mind that when you buy someone else’s business you cannot be sure they have priced and quoted their jobs correctly, and you cannot be sure the customers will stay with you or be poached by the former contractor. Or,
  2. buy a lawn mowing franchise, for example, Jim’s Mowing, VIP, Marks Mowing etc. Jim’s Mowing is a world-wide franchise system, whereas the others are Australian based only. In this case, the franchisor offers a guaranteed income (what is known as the Work Availability Guarantee) for up to around 13 weeks. In short, this income guarantee is bank-rolled by the initial franchise fee (that is, the money you initially paid to buy the lawn mowing franchise)

If you want to start your own business without a customer list then for obvious reasons your income stream will be slow taking off. To counter this, you can pick up immediate income from garden makeovers and odd jobs whilst you build your own lawn mowing customer roster.

Tips on Gaining a Good Image in the Cleaning Service Industry

The cleaning services industry is continually expanding. Most of the companies realized the convenience of hiring cleaning services. These range from from small details like removing the dust in the furniture, tables to major cleaning like vacuuming of carpets, other upholstery and scrubbing the restroom tiles.

It is not surprising if you are thinking of having your own cleaning service. Other businesses will compare your cleaning or janitorial service to your competitors. Just give your best service and think of a unique idea or ways to make an interesting image of your business and making you very different from the other cleaning services.

At first, it is so hard to make a unique image for your company because some potential clients do not hire any other janitorial services if they have their regular contact for cleaning services. Mostly, the big companies are used to hiring more established and well-known cleaning services to serve them. But this is not a big factor at all as you can offer a more modern or updated and high tech cleaning facilities and services compared to the older competitors.

You should always keep in mind that giving your best service is the biggest factor for competing with others. This will also give you a good image from doing good clean work. You can create a good image with companies which have a negative experience from their previous cleaning services or janitorial services. Always think of ways for easily attracting other companies to hire your services. Do some surveys and researches about other cleaning services in your place and make improvements to areas where you are weak; it can be in your facilities or services.

A cleaning service is a business and having a good customer service is important for a more profitable business. This is one of the traditional practices that you must give attention and focus to. You can improve your services by asking for any recommendations and building a good customer -owner relationship.

Set dates for seminars and intensive training for all your cleaning staff for excellent performing their jobs and the proper ways for handling and conversations to clients. The customers will loose its interest if your customer service representative and cleaning staff is very rude to them. Regular seminars and conferences will help your staffs gain more knowledge and letting them to know about the latest inventions and improvement for cleaning services. Then applying this information’s gathered in trainings that are also offered from company who sponsored the seminar. This will make them more confidence in what they are doing.

Make sure that all the supplies and cleaning solutions will be used before their expiry date and that equipment and tools are well-maintained.

Cleaning service is not just a business but also a profession. You will learn more in this profession as time goes by and experiences that both good and bad will serve you well as you learn more about your business and how to run it smoothly.

Ten Reasons Why The Food Service Industry Needs Retail Audits

Retail audit software helps multi-unit retailers achieve store-level compliance with operational, service and merchandising standards. We couldn’t think of one reason why the food service industry needs regular retail audits, we thought of ten.

1. When preparing and serving food, compliance with standards and regulations is not simply a matter of building a positive customer experience; your customers’ health and safety depend on it. It shouldn’t take a tragedy, public relation fiasco or social media scare to take action. Be proactive and prevent problems before they happen. Protect your customers’ health and safety. Protect your employees. Protect the brand.

2. Studies have demonstrated it is a lot more expensive to gain or regain a customer than it is to keep an existing customer satisfied. Customers have a way of thanking stores that are well run: they come back. Don’t spend money fighting fires. Prevent problems before they happen, nip them in the bud when they do.

3. When dealing with a large number of franchisees, some will invariably execute better than others. A retail audit system helps spot repeat unacceptables, execution laggards and downward trends quickly.

4. You may not need to spend more on merchandising and seasonal programs. You may need to spend better by making sure the programs you already pay for are executed in full, everywhere. A good retail audit system pays for itself. Paper-based processes are expensive, needlessly expensive.

5. To motivate your franchisees and operations staff, you need to engage them. The benefits of the retail audit platform should permeate through the entire organization.

6. Technology is an enabler, not an end in itself. You need the best possible tools to manage your operations. Let a software provider manage your infrastructure so you can focus on what you do best: running your business.

7. Try before you buy. With web-based retail audit software, there is no setup fee, no hardware to procure, no software to purchase and no IT investment to speak of.

8. Measure what you communicate. First, you can’t manage what you can’t measure. Second, measurement actually breeds compliance.

9. Failure to execute on in-store merchandising programs alone has been shown to cost the industry between 1% and 4% of sales. Compliance is not a feel-good initiative. Compliance drives your bottom line.

10. Training is necessary but not sufficient. Training alone does not guarantee your standards will be upheld. Train your staff on the one hand, systematically measure what you communicate on the other.